Social media is an integral component of many digital marketing strategies. In recent years, the popularity of social networks has skyrocketed among business owners and marketers.

A recent study found that 85% of marketers who use social media consider it a necessity for effective digital marketing, so it’s not surprising that most companies have a social media presence. But who runs your company’s social media accounts?

In today’s day and age that also includes their social media account; which means it’s important to have a social media manager managing your page and responding as quickly as they can to any customer service questions. A successful social media manager is responsible for managing and maintaining the social media accounts for multiple brands.

The social media manager uses a combination of creativity and analytical skills to stimulate conversations on the platforms they are assigned to After all when you think of a company, you usually think about their products, their image, or their vision.

In today’s day and age that also includes their social media account; which means it’s important to have a social media manager managing your page and responding as quickly as they can to any customer service questions.

A successful social media manager is responsible for managing and maintaining the social media accounts for multiple brands. The social media manager uses a combination of creativity and analytical skills to stimulate conversations on the platforms they are assigned to.

After all, when you think of a company, you usually think about its products, its image, or its vision.